About Us

Our website is managed by Fanatics (International) Limited.

As a global leader in licensed sports merchandise, Fanatics is building the leading global digital sports platform and changing the way fans purchase their favourite team apparel, jerseys, headwear, collectibles and hardgoods through an innovative, tech-infused approach to making and quickly distributing fan gear in today’s 24/7 mobile-first economy. 

Fanatics provides online, retail, and end-to-end event solutions for its partner roster, which includes more than 900 of the world’s largest sports teams, leagues and institutions, including globally recognised English Premier League (EPL), LALIGA, Bundesliga and Ligue 1 clubs, international football associations, along with representation across all major US Sports Leagues, Rugby, Formula 1 and Olympic sport.

Operating from its base in the UK’s sporting stronghold of Manchester, with more than 80 offices and distribution centres across the world, Fanatics’ international business delivers to over 180 countries, runs stores in over 12 languages and supports multi-lingual call centres incorporating 8 languages.

As a leading global digital sports platform, Fanatics is committed to making a positive impact in the communities where we all live, work and play through strategic philanthropic initiatives. As a market leader with more than 22,000 employees and hundreds of partners, suppliers, and vendors across the globe, we also take responsibility for driving toward more ethical and sustainable practices.

Sunderland AFC Online Store at www.safcstore.com is operated under licence by Fanatics.

Contacting Us by Chat

To reach one of our Fan Services Athletes by chat, please click on the “Chat” bubble at the bottom right corner of your screen.

Contacting Us by Phone

If you'd like to speak to one of our friendly advisors, please contact us on +44 (0) 333 331 2173. We are available 24 hours a day, 7 days a week.

Contacting Us by Post

You can of course write to our team at any time using the address below:

Sunderland AFC Online Store
c/o Fanatics (International) Limited
Unit 61 Stakehill Industrial Estate
Touchet Hall Road
Middleton
Manchester
M24 2FL
United Kingdom