Help & Info

Terms & Conditions

Help & Info

Terms & Conditions

SAFCStore is available under the following terms and conditions. Please click the headings below for further information.

Legal details

SAFC Store at is available under the following terms and conditions. Please read the following terms and conditions (the “Terms and Conditions”) carefully before using this website.

The SAFC Store at is operated by Sunderland Association Football Club ("SAFC" or "us") and your contract is with SAFC. SAFC is a company incorporated in England and Wales with company number 00049116, whose registered office is The Sunderland Stadium of Light, Sunderland, SR5 1SU with VAT registration number 816794591.

By using this website or any sub-site accessible on this website, the user ("user" or "you") accepts, without limitation or qualification, the Terms and Conditions set out below and any additional Terms and Conditions set out in any sub-site. If you do not agree to these Terms and Conditions, you should exit the website.

The Terms and Conditions together with our Help Section and Privacy Policy contain the full and complete understanding between SAFC and you. No advice or information, whether oral or written, obtained by you through or from the website or from any conversations with our staff will operate to vary these terms and conditions.

The Terms and Conditions together with our Frequently Asked Section, Privacy Policy and Cookie Policy and all contracts made under them shall ensure for the benefit of any successors and assignees of SAFC.

These Terms and Conditions and any contracts made under them are governed by and shall be governed and construed in accordance with the laws of England and Wales whose courts shall be courts of non-exclusive competent jurisdiction.

SAFC may add to, change or remove any part of these Terms and Conditions at any time. When material changes are made to the Terms and Conditions, a notice will be published on the home page of the SAFC website notifying users that such changes have been made. By continuing to use this website after the publication of such a notice, you are indicating your acceptance of those changes. SAFC may add, change, discontinue, remove or suspend any other content displayed on this website, including features and specifications of products and services described or depicted on the website, temporarily or permanently, at any time, without notice and without liability.

SAFC may provide links to websites owned by SAFC and associated companies from time to time and/or websites that are owned by third parties that are not connected with SAFC including other websites owned by the SAFC Store. All links are provided for your convenience only. Access to websites that are owned by third parties is at your own risk and SAFC does not have any responsibility or liability for such third party websites.

You may print these terms and conditions for your future reference.

If you have any questions about these terms and conditions or this website or if you have any general enquiries, customer service related enquiries or anything else you would like to tell us about please contact us.

Alternatively, you can write to us at Sunderland AFC, Stadium of Light, Sunderland, SR5 1SU.

Data Protection and Privacy

We treat your privacy very seriously. SAFC’s Privacy Policy provides details about the type of information we may collect from you and details of how we may use this information.

We request that you pay particular attention to our Privacy Policy which sets out the principles by which we abide in relation to the treatment of information about visitors to our Website.

Please read our Privacy Policy which governs your visit to

Any personal information which you give to us will be stored and used in accordance with our Privacy Policy.

About you

You will need to register with to place an order for products through this website.

In return for allowing you to use the SAFC Store website and benefiting from our services, you agree that any information you provide us about yourself at any time will be true, accurate, current and complete and that you will ensure that this information is kept accurate and up to date. If incorrect information is supplied, any contractual obligation SAFC has is immediately null and void.

Conditions of registration

If you are under 16, you must ask your parents or a guardian before you:

  1. Send in any information to SAFC;
  2. E-mail the website, or ask SAFC to e-mail anything to you;
  3. Buy anything online

By continuing to use this website and any of the services offered, you are confirming that you have received the consent of your parents or a guardian.

PLEASE NOTE that all minors are recommended to discuss these terms and conditions with their parents before they complete the registration process.


Access to any password protected area or feature of this Website will be gained by using the username and the password selected by you during the registration procedure.

You are responsible for maintaining the confidentiality of your account and the proper use of your username, password and account and for restricting access to your computer to prevent unauthorised access to your account.

You should take all necessary steps to ensure that the password is kept confidential and secure and should inform us immediately if you have any reason to believe that your password has become known to anyone else, or if the password is being, or is likely to be, used in an unauthorised manner.

You agree to accept responsibility for all activities that occur under your account or password. In order to assist us with our security policy, you should not leave your computer terminal unattended while you are logged on to our Website and should ensure that it is switched off each time you have finished.

We reserve the right to refuse service or terminate your account if we suspect an unauthorised person is attempting to access it. 

Access to

We will endeavour to ensure that availability of the website will be uninterrupted and that transmissions will be error-free. However, this cannot be guaranteed. Also, your access to the website may be occasionally suspended or restricted to allow for repairs, maintenance, or the introduction of new facilities or services. We will attempt to limit the frequency and duration of any such suspension or restriction.

Copyright Notice

All content included on the website, such as text, graphics, logos, button icons, images, audio clips, video clips, digital downloads, data compilations, and software, is the exclusive property of SAFC, its affiliates or its content suppliers and is protected by United Kingdom and international copyright and other intellectual property rights.

All software used on this website is the property of, our affiliates or our software suppliers and is protected by United Kingdom and international copyright laws. It is published by us and may not be reproduced other than by downloading and viewing on a single CPU and/ or printing a single hard copy for private or internal business purposes only. It is not to be otherwise reproduced, transmitted, made available on a network or used to create derivative works without prior written consent.

SAFC's logos are the trademarks of SAFC. SAFC's trademarks and trade dress may not be used in connection with any product or service that is not SAFC's, in any manner that is likely to cause confusion among customers, or in any manner that disparages or discredits SAFC. All other trademarks not owned by SAFC that appear on this website are the property of their respective owners, who may or may not be affiliated with, connected to, or sponsored by SAFC.

No rights are granted to use any of them without our prior written consent.

Any infringement of our rights will result in appropriate legal action.

Any framing of this Website is prohibited. All links to this Website must go to Please do not link directly to any other pages on this Website. We cannot accept any responsibility or liability for access to or the material on any site which is linked from or to this Website.

This notice is made by Sunderland Association Football Club Limited, registered in England with number 00049116 with registered office at the Sunderland Stadium of Light, Sunderland, Tyne & Wear SR5 1SU. Our postal address is the Sunderland Stadium of Light, Sunderland, Tyne & Wear SR5 1SU.

Your conduct

You must not use the website in any way that causes, or is likely to cause, the website or access to it to be interrupted, damaged, or impaired in any way.

When using you agree:
• not to do anything which will or might damage, interfere with, disrupt access to, interrupt or impair the functionality of the material available on the site;
• to be entirely responsible for and keep secret any password used by you. You should change your password if you believe it is no longer secret;
• not to post, distribute or otherwise upload any illegal, defamatory, offensive, infringing, obscene, threatening, abusive, indecent or otherwise unlawful or objectionable material or information or send any chain letters, mass mailings, junk mail, 'spamming' material or any other form of bulk communication or commercial solicitation;
• not to threaten, harass, stalk, abuse, disrupt or otherwise violate the rights of others, including individuals' privacy rights; not to impersonate any person or entity or mislead as to the origin of any content; not to make any unauthorised, false or fraudulent orders, bookings or request for services;
• not to obtain or attempt to obtain unauthorised access to the site or any private or member account areas on the site;
• not to send any material which consists of or contains software viruses;
• not do, cause or permit anything to be done that may infringe, damage or interfere with any intellectual property rights of SAFC. Also, not to do anything that is otherwise unlawful or which may cause any liability for us or any other SAFC subsidiary company or affiliate.
• If you send us or post any material or other information to or the other SAFC site you agree that SAFC will not treat this information as confidential and we will be free to keep and republish this information and reuse it as we see fit. You agree to give up your rights to be identified as the author of this information and to object to any use of this information by us.

You understand that you, and not, are responsible for all electronic communications and content sent from your computer to us and you must use the website for lawful purposes only.

Breach of these terms and conditions

 If we consider that you have breached any of these terms and conditions or have otherwise demonstrated inappropriate conduct when using the site we reserve the right to:
• warn you via e-mail that you have breached these terms, and ask you to stop such conduct;
• delete any material or content which you may have posted without notice to you;
• discontinue your membership to and/or any other related subscriptions to additional services offered through the site; and
• take measures (including terminating, suspending or restricting your access) to prevent you from using the site.

If your conduct on or use of site causes us or any other SAFC subsidiary company or affiliate loss, damage or other costs, you shall be responsible for reimbursing those costs.

Electronic communications

When you visit or send e-mails to us, you are communicating with us electronically. We communicate with you by e-mail or by posting notices on the website. For contractual purposes, you consent to receive communications from us electronically and you agree that all agreements, notices, disclosures and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing. This condition does not affect your statutory rights.

Content on website

 We reserve the right to make any changes in any of the content on our website.

Any error or omission on our Website or in any document or information issued by us (or displayed on our Website) shall be subject to correction without any liability on our part.

SAFC will use all reasonable endeavours to ensure that this website is fully operational at all times. However we cannot guarantee that the website will be fault free. In particular, access to this website may be interrupted or restricted to allow for emergency or routine repairs or maintenance to be carried out or the introduction of new facilities or services.

Further, by using this website and any sub-site, you acknowledge and agree that the Internet uses elements and relies upon services, input and facilities which are not within the control of the SAFC and if SAFC is totally or partially prevented or delayed in the performance of any of its obligations in providing a particular service, such a situation will constitute a 'force majeure' and SAFC shall be excused the performance for so long as such a situation endures.

For the purposes of these Terms and Conditions, the term 'force majeure' shall be deemed to include any cause affecting the performance by SAFC of its obligations arising from or attributable to acts, events, omissions or accidents beyond the reasonable control of SAFC and in particular, but not by way of limitation, shall include strikes, lock-outs, other industrial action, actual or threatened terrorist action, civil commotion, riot, crowd disorder, invasion, war, threat or preparation for war, fire, technical or power failure, software, hardware or telecommunication or other network failures, interruptions, disruptions or malfunctions, explosions, storm, flood, earthquake, subsidence, structural damage, epidemic or other natural or physical disaster, any legislation, regulation, rule or ruling of government, court or any competent authority.

SAFC reserves its right to restrict, suspend or terminate your use of this website or any of our services at any time if we believe, in our absolute discretion, that you have breached these Terms and Conditions.

You agree to indemnify, defend and hold SAFC, all of their associate companies, their directors, employees, information providers, licensors and licensees, officers and partners, (collectively, the "Indemnified Parties") harmless from and against any and all liability and costs (including, without limitation, legal fees and costs), incurred by the Indemnified Parties in connection with any claim arising out of any breach by you of these Terms and Conditions. You will co-operate as fully as reasonably required by SAFC, as the case may be, in defence of any claim. SAFC reserves the right, at their own expense, to assume the exclusive defence and control of any matter and you shall not in any event settle any matter without the written consent of SAFC.

Limitation of Liability

To the fullest extent permitted by applicable laws, none of SAFC nor any of their respective directors, employees, affiliates or other representatives will be liable for loss or damages arising out of or in connection with the use of, or inability to use, the materials in and/or facilities or services offered through this website, including, but not limited to, indirect or consequential loss or damages, loss of data, income, profit or opportunity, loss of or damage to property and claims of third parties, even if SAFC have been advised of the possibility of such loss or damages or such loss or damages were reasonably foreseeable. If this clause is unenforceable in whole orin part in any jurisdiction due to relevant laws, then in no event shall SAFC’s total liability to you for all damages, losses, and claims (whether in contract, tort (including, but not limited to, negligence), or otherwise) exceed the amount paid by you, if any, for accessing this website.

We take reasonable steps to ensure a fast and reliable service but we cannot be held responsible for:
• the security of the site;
• for any damage, loss of, or corruption of any data, information or material or viruses that may infect your computer equipment or other property;
• breach of security by hackers as a result of your use of the site.

This Website or any part of it may not be compatible with your browser or computer configuration and we make no warranty that it is. We make no warranty that our services via this Website will be available at any particular time or that your access to our Website will be uninterrupted, timely or error free and we will not be responsible if we are unable to provide the Website or its services for any reason.

If you are accessing our Website and services in the course of a business, all implied warranties and conditions are excluded to the maximum extent permitted by law.

We shall not be liable for any losses you suffer as a result of unauthorised access to your account.

We shall not be responsible for any claim, loss of profit, revenue, contracts, loss or corruption of data or information, loss of production, loss or depletion of goodwill or any indirect, incidental or consequential loss, costs or expenses whatsoever arising out of or in any way connected to your use of our Website, your use of or failure to use our Website or our failure to deliver services contained on our Website. This includes any information, products or services obtained through, or any contract entered into through,

From time to time we may need to update the content on and/ or maintain the software and other equipment that runs the site. During these times you may not be able to access the site or you will experience slower access.


If you are accessing our Website in the course of a business, you agree to indemnify us and to keep us indemnified from all or any liability or damages we incur in contract, tort, or otherwise towards a third party as a result of your use of this Website or any of the services accessible through your user account.

Our Customer Services Policy

This Website and the services available on it are provided by SAFC. We are committed to meeting the highest quality standards in the delivery of the service we provide to our customers.

We aim to provide efficient and effective service and take any problems that do arise very seriously indeed. We aim to ensure that any complaints our customers may have are identified quickly and dealt with in accordance with our complaints handling procedure. In the event that you have any cause for complaint with regard to any of our services please contact us.

Alternatively, you may raise the matter with the Customer Service Department at Sunderland AFC, Stadium of Light, Sunderland. SR5 1SU.

We will investigate your complaint in accordance with an internal written procedure which involves:-
• acknowledging any complaint and responding in full within 14 days or, if that is not possible, letting you know within that time when we will be able to respond fully;
• carrying out a full review of your matter;
• responding to you with our views on your complaint and how we propose to resolve it;

A copy of our written complaints procedure will be provided to you upon request.


We reserve the right to make changes to our website, policies, and to make amendments and/ or modifications to these Terms and Conditions at any time which will take effect immediately.

You will be subject to the terms and conditions in force at the time that you use the Website or that you order goods from us, unless any change to these conditions is required to be made by law or government authority (in which case it will apply to orders previously placed by you). If you do not agree, at any time, to be legally bound by all the terms and conditions, please do not access and/ or use

If you breach these conditions and we take no action, we will still be entitled to use our rights and remedies in any other situation where you breach these conditions.

You are not permitted to assign your rights under these terms and conditions. All rights under the Contracts (Rights of Third Parties) Act 1999.

If any provision contained in these terms and conditions is determined to be invalid or unenforceable the remainder of the terms and conditions shall not be affected.

The services have been prepared in compliance with the laws of England and Wales and are not suitable for use in other parts of the United Kingdom or overseas. You should seek appropriate legal advice if you are unsure as to which country's law or jurisdiction applies to your circumstances.

None of the services may be used for any purpose in connection with people or property in any countries other than England and Wales.

Our Website is operated and controlled from the United Kingdom and these terms and conditions and your use of this Website are governed by and construed in accordance with the laws of England and Wales. Unless you are using our Website and services as a consumer, by agreeing to these terms and conditions you consent to all disputes arising out of or relating to your use of this Website being governed by and construed in accordance with the laws of England and Wales and decided only by the courts of England and Wales. If you are accessing this Website from another jurisdiction it is your responsibility to ensure compliance with the laws that apply to that jurisdiction.

These terms and conditions constitute the entire agreement between us with respect to our Website and the services we provide through it and supersede all prior communications and agreements between us, whether electronic, oral or written, regarding the subject matter contained in our Website. A printed version of these terms and conditions and of any notice given in electronic form shall be admissible in judicial or administrative proceedings to the same extent and subject to the same conditions as other business documents and records originally generated and maintained in printed form.

Placing an order

Your order is accepted and a contract is formed when we dispatch the goods you have ordered and not before. For instance, a contract is not formed at the point when we take payment for the goods you have ordered, nor when you receive our confirmation of your order. Until the goods are dispatched we may reject, and you may cancel, the order.

Exceptions apply to orders for personalised items and goods made to your order which, in most cases, cannot be cancelled by you once you have received email confirmation of your order. Following formation of the contract we shall continue to own any goods ordered until we have received payment in full from you even though the goods may have already been delivered to you.

Any goods supplied will conform to the contract.

The Frequently Asked Questions section tells you how to order and pay for products. It also addresses any questions you might have about delivery of your products, your right to cancel orders or return faulty products to us, and our quality assurance.

Pre-ordering items from SAFCStore

SAFCstore will pre-authorise and charge for all pre-ordered shirts at the time the order is placed. The reason is to ensure that stock is allocated against your order and to provide sufficient time to pick, pack and customise the shirt (where applicable) in time for the launch date. It is also sometimes necessary for the customer to confirm details contained within the order.

Refund and exchanges

You may return any item within 14 days of receiving the item in the original condition for an exchange for an item of equivalent value.

You must take reasonable care of the goods and may inspect and assess them, but not use them.

Please complete the returns form on the back of your order form received inside your parcel and return it along with the item to SAFCSTORE.COM, Stadium of Light, Sunderland, SR5 1SU.

You will have to bear the direct cost of returning items to us.

Personalised shirts cannot be refunded or exchanged unless the product is faulty.

We strongly advise that you don't add a players name and number until the squad lists is confirmed for the 2021-22 season.

We accept no responsibility once a replica shirt or short has been printed, if a player leaves the team and/or their team number changes, or if the shirt ordered is the wrong size.

Promotions and promotion codes

Please note that any promotions/offers on the website cannot be used in conjunction with any other discounts.

SAFC reserves the right to decline orders for bulk or high-value purchases and to change price and availability information without notice.